‘Life of Pi’ author gets special award from Tourism Ministry

New Delhi/March 18
Indian Tourism ministry today conferred special National Tourism Award on Yann Martel, the author of book ‘Life of Pi’ for promoting Puducherry and Munnar in his work. Further, the ministry has also decided to institute Best Tourism Film Award for films who will contribute to promotion and development of tourist destinations.
Union Tourism Minister K. Chiranjeevi while speaking on the occasion of conferring to National Tourism awards said that films are a powerful tool for the development and promotion of tourist destinations across country and a National Tourism award for ‘Best Tourism Film’ will be instituted for such films. “Indian tourism Industry has immense potential to increase tourist arrivals in the country and for this, we need to constantly monitor trends and re-invent our products for the marketplace,” said the Tourism minister.
Chiranjeevi said that a code of conduct for Safe and Honourable Tourism following internationally accepted practices of safe practices will be adopted by the Ministry and stakeholders to ensure the safety of tourists and the code will incorporate the guidelines for approval of various categories of travel trade, service providers. The code will also classify various categories of accommodation including hotels. “Our ministry will setup a tourism information line in nine world languages to provide round the clock information to international tourists. We will launch ‘Go Beyond’ and ‘Find what you Seek’ campaign to promote India within the country and abroad, with focus on promoting lesser known destinations to domestic as well as international tourists,” he said.
In the award category for 2011-12, Andhra Pradesh has bagged the best state award for comprehensive development of tourism, while the Best Heritage city award was bagged by Warangal city of Andhra Pradesh. Meanwhile, Amritsar Heritage Walk and Delhi Heritage Walk have been declared joint winner of the best Heritage Walk Award.