Under fire Indian govt launch ad campaign, to show reality of UPA rule

New Delhi/May 13
Under fire over alleged wide range of scams in last few years, Indian government on Monday launched an ad campaign to depict the reality of its government’s ‘journey of development in last nine years’ under UPA rule.
India’s Information and Broadcasting minister Manish Tiwary today lauched the multimedia ad campaign ‘Meelo hum aa gaye Meelo hamien jaana hain’ to showcase its initiatives and policy for development of country and the campaign will aired on television, radio, print and outdoor publicity in 11 languages.
“The multi-media initiative with the overarching theme ‘Glimpses of the India Story’ underscores the impact of policy decisions at the ground level for inclusive growth and participatory governance within the rights framework,” said Manish Tiwary, adding that the content of the media initiative reinforces that the development trajectory has been institutionalized and implemented by the Government through the passage of key legislations over the past nine years.
Tiwary further said that the ad campaign underscores the need to continue on the path ahead to ensure that the country is able to face the challenges of economic growth and social equity and it will also encapsulate real life stories based on the human development agenda of the Government which has touched people and transformed their lives.
“These initiatives will place in perspective the Government’s journey for promoting cohesion and compassion through equitable growth and social inclusion which has permeated across all sections of society,” Tiwary added.
He said that the campaign is different from the ‘India Shining’ campaign that was launched by BJP led NDA regime in 2004.
Congress led UPA regime has been under severe criticism from opposition parties including civil society over an array of multi crore scams as 2G spectrum, Coal allocation among others. Recently, Indian Supreme Court has rapped central government for its alleged supervision of CBI’s status report on Coal scam after which Indian Law minister Ashwinin Kumar had to resign amid opposition protests from opposition parties and after his resignation, BJP had revived its for the resignation of Prime minister Manmohan Singh.