In order to double milk procurement in Punjab, Markfed will setup four mega milk plants to usher in second milk revolution in Punjab.
Punjab’s Deputy Chief Minister Sukhbir Singh Badal on Monday said that the state government aims to make Verka products as a largest selling brand of milk products in the country.
“This objective can be realized only by giving a big push to expansion plan of Milkfed under which four mega milk plants at a cost of Rs 250 crore each will be setup in the state besides increasing the procurement of milk two fold,” Sukhbir said, adding that the expansion plan would focus on right from encouraging Dairy Sector, setting up organized Dairy Farms, reorienting procurement of raw milk, scientific collection and chilling chain, ultra modern milk processing facilities, value addition of milk products and effective marketing network to exploit the brand image of Verka.
Sukhbir also approved a specialized scheme to encourage women in dairy sector by providing subsidized loans for setting up new dairy farms and other technical needed for their functioning He also asked Principal Secretary co-operative SK Sandhu to put up a proposal for giving dairy sector equivalent status of Agriculture for the purpose of bank credit.
“Punjab has to become No 1 exporter of milk products and should explore new markets in Gulf Countries,” he said.
Badal further said that a new crop diversification plan has been started to switch farmers from paddy or wheat to fodder farming overcome the shortage of Green Fodder especially during summers and the state government will give a special incentive for the farmers.
Sukhbir also approved the plan to setup Verka kiosks in all parks of all Corporation cities of Punjab to increase the penetration of these products to ensure quality products to citizens.