HP to develop tourism infrastructure to attract tourists: CM

HPTDC signs MoU with Delhi and Goa Tourism
Shimla/March 25
Himachal government will develop infrastructure in the state to attract more domestic and foreign tourists, said Chief Minister Virbhadra Singh adding that state is making all earnest efforts to exploit tourism potential.
Virbhadra Singh after presiding over a meeting of the Board of Directors Meeting of Himachal Pradesh Tourism Development Corporation (HPTDC), said that the tourism corporation is performing commendable job in promoting tourism industry and ensuring that the state remains a premier tourist destination in the country and in the world as well.
“HPTDC had earned Rs 3 crore in profit during the current financial year and target for the year 2013-14 had been fixed at Rs. six crore which was almost double of this year’s profit,” Singh said.
The Chief Minister further stated that the initiatives taken by the corporation were laudable to increase its earnings and thereby contribute towards the state’s economy. “The test runs for providing Wi-Fi facilities in HPTDC Volvo buses on Delhi-Manali and Delhi-Shimla route is a welcome step as it would provide internet facilities to the commuters on their mobiles, I-pods and laptops,” Singh added.
Meanwhile, Principal Secretary of HPTDC VC Pharka today signed MoU’s with Delhi and Goa Tourism to book each others properties and further tie-up was being finalized with other states like Odisha, Madhya Pradesh, Andhra Pradesh, Tamil Nadu, Gujarat and Rajasthan to boost tourism activities in the state.
Pharka said that HPTDC had collected data base of more than 80000 mobile users and e-mail ID’s of tourists and travel agents for bulk SMS and e-mail campaigns for promotion of tourism. “The corporation was also exploring possibilities of social media marketing through twitter and face book etc. The search engine optimization had been started by subscribing to Google marketing web-tools for ensuring better presence of HPTDC website on Goggle search Engine,” Pharka said.