Shimla/ Sept 29
The Mauritius government has targeted India as one of the major growth markets for coming years. This was revealed by the High Commissioner of Mauritius Arye Juggesseur.
He was here to participate in the 34th All India Public Relations Conference that commenced at Shimla here on Saturday.
Arye was the chief Guest in inaugural function and Additional Chief Secretary Ajay Mittal presided over the function.
Arye said that tourism had emerged as the largest service industry in India and his country was embarking upon to enhance collaboration with India in field of tourism. The theme of the conference was ‘Communication Strategies for Travel and Tourism’.
Speaking on the occasion Arye said that holding such conferences go a long way in strengthening the bond between the two nations as Mauritius and India share a unique relation.
He said that the sustained efforts of PRSI (Public Relations Society of India) were commendable and the campaigns and conferences it was organizing throughout the country from almost last 50 years surfaces collective voice of PR on a common platform.
Arye said that in present context the fast growing information, communication and entertainment technologies have brought about an upsurge of information intensive services which had radically changed the world.
He said that Travel and tourism is one of the world’s largest economic sectors. Referring to the tourism in Mauritius, he said that Mauritius was an International recognized tourism destination and a glaring example of high quality tourism attracting high end tourists and at present accounts for 8.4 percent of the Gross Domestic Product (GDP).
Additional Chief Secretary Ajay Mittal said that Public Relations being a two way traffic mode and an effective tool of communication helps in formulating better policies and programmes through valuable feedback.
Mittal said that in the fast changing process of technology the responsibility of PR has far more increased.
He stressed for organizing such more conferences of International standard in near future.
National President PRSI Ajit Pathak lauded the efforts of the youngest PRSI, Shimla Chapter for hosting this conference. Earlier President PRSI, Shimla Chapter B.D. Sharma welcomed the Chief Guest and other dignitaries present on the occasion. He said that the idea of hosting this conference in Shimla was taken in National conference of PRSI in Delhi by Ajit Pathak.
B.D. Sharma was honoured with the best Chairman Award of PRSI along with N.L Narasimha of Ahemdabad PRSI Chapter. Besides, various other awards were given in different categories in PR profession. Arye also released the souvenir on the occasion.